custom point of sale system

7 Reasons Why Your Business Needs a Custom-Made Point of Sale System in Nairobi

A custom-made Point of Sale system is critical in business today. They have become the pinnacle of what is known as a modern business. They enhance business operations, manage business inventory, streamline transactions and ultimately make the user experience smooth. For a long time, Point of Sale (POS) systems came off-the-shelf from big companies and […]

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How to reduce familiarity bias through SEO

How to Reduce Familiarity Bias Through SEO: Increase Impressions and Boost Sales

Introduction The question of how to reduce familiarity bias through SEO can only be answered by understanding what this bias is. Familiarity bias is a form of cognitive bias and represents a common phenomenon where consumers gravitate towards brands that they are already familiar with. This means that unfamiliar brands suffer from a lack of

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Best Local SEO Services

3 Strategies for Best Local SEO Services to Attract More Customers Nearby

Introduction to the Best Local SEO Services in Kenya Browsers have become the main operating systems and search engines are the power behind digital activities today. Leveraging the power of search engines has become the primary way of maintaining a strong competitive advantage. The biggest opportunity in 2025 and beyond is for local businesses to

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